Having a website is one of the best ways to get more people to know about your company and reach out to you. However, many website owners do not know how to ensure success in the online world. In this blog post, we’ll be showing you the 6 top mistakes website owners make and how you can avoid them.
Posting only corporate information and not publishing news articles
When writing, keep in mind that you are writing for your customers. Therefore, the kind of content that you publish should be helpful and appealing to your readers. As much as you might want to post information about what is going on with your company, ask yourself whether your readers will find this useful.
Publishing news articles will keep your readers informed about what is going on in the industry and about things that affect them.
Not updating existing content and not posting new content
Posting blog posts consistently is quite important. It helps your readers know when you will be posting, making them more likely to return to your blog to check if there is any new content.
However, when you fail to post regularly, your audience will think that there is no one home and they will move on to your competitors’ sites.
In addition, there is great value in old posts. That is why you should not post and forget about that post as soon as you have new content. Go back to your old posts and update the existing information so as to make the posts more relevant.
Have a schedule of when you will be updating old content on your site. It can be once or twice a year.
Focusing on traffic rather than your readers
When blogging, keep in mind that your goal is not just to get high traffic, but to get an audience that you will be able to convert into customers. Therefore, where and how you get your traffic matters.
The content that you post should be relevant and fine-tuned to the audience that you have. When writing for your corporate blog, ensure that your topic is not too broad or too narrow. This might get you less traffic, but you will have people who are interested in what you have to offer, increasing the chances of them converting to buyers.
Creating too much clutter
A clean, professional website design is ideal. There should be clear navigation structures. This makes it easy for users to find whatever they are looking for on your site.
Remove any unnecessary elements that do not need to be on your site.
Not being useful to your readers
Remember that your goal should be to inform your readers. Hence, find out what your readers want to know and give it to them. Your focus should not be on yourself or your business, but rather on your audience.
When you write about things that help your customers, you will find that more people will be attracted to your website. But once you start talking about your business and how good it is, you will find it hard to attract new customers.
Writing for search engines rather than humans
You need to build a connection with your audience. Therefore, if you just focus on keywords and ranking highly on search engines, you can end up losing your audience. Keep people coming back to your site by providing them with the information that they need.
When you are blogging for business, keep in mind that your number one goal is to convert your audience into clients. Therefore, avoid anything that might interfere with this goal.